99 REGENT STREET EAU DE PARFUM

Hugh Parsons 99 Regent Street Eau de Parfum 100ml

Hugh Parsons 99 Regent Street Eau de Parfum embodies the convergence of tradition and innovation. Inspired by London’s iconic Regent Street—where historic charm meets modern sophistication—this scent portrays a man of understated confidence, with an inner elegance that’s both rooted and forward-looking. It delivers a tailored aromatic signature that hints at classiness without ever demanding attention.

The fragrance unfolds with a fresh yet green opening that begins with the violet leaves’ cool, dewy vibrancy, geranium bourbon’s delicate herbal-green warmth, and the distinctive resinous touch of mastic. These initial accords gracefully transition into a luminous floral heart woven with freesia’s soft clarity, the silkiness of sambac jasmine, and a powdery iris. Finally, it settles into a sensuous, long-lasting trail of clean musk, the subtle nutty nuances of ambrette seeds, and the marine-ambergris accord that underscores the fragrance’s refined depth.

99 Regent Street is more than a scent—it’s a narrative that celebrates London’s rich layers, from Soho’s creative buzz to Mayfair’s polished elegance. It’s crafted for the modern gentleman who treasures the past but lives in the present, an adventurous spirit whose mark is made with finesse. Hugh Parsons’ refined approach marries craftsmanship with innovation, producing a fragrance that feels both time-honoured and freshly alive.

The Bottle:

99 Regent Street is encased in a bottle whose form is simultaneously classic and contemporary, it mirrors the fragrance’s dual character. The weighty, square-shouldered glass base exudes solidity and heritage, while the modern, minimalist cap adds a fresh elegance. The amber-hued juice catches the light, reflecting warmth and sophistication—bringing to mind London’s softly lit streets at dusk. Every design detail whispers the brand’s commitment to timeless artistry infused with contemporary nuance.

Hugh Parsons champions sustainability through responsibly sourced botanical ingredients and recyclable packaging. The perfume’s essential oils and absolutes are cultivated with respect for the environment, honoring traditional artisanal extraction while minimizing ecological footprint. The packaging avoids excess waste, and the brand harnesses eco-friendly inks and recyclable boxes—demonstrating that luxury and environmental stewardship can walk hand in hand.

Fragrance Family: Floral Green | Launched: 2006